In search of dolphin leather

There’s a story in the bible with very specific instructions for building an ark. Included in the instructions is a call for using tanned dolphin leather. Regardless of your feelings about the historical accuracy of the story, it’s an interesting question: why create an impossible mission like that? Why encourage people who might travel 100 miles over their entire lifetime to undertake a quest to find, capture, kill, skin and eventually tan a dolphin?

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One of the best reads I do each morning is marketing guru Seth Godin. As  I continually learn how to write copy for my different blogs, sales letters, and clients, more and more I am turned off by the conventional idea to sell with hyperbole. Seth’s post this morning sums up my feelings very well… Here it is… People really want to believe effort is a myth, at least if we consider what we consume in the media: politicians and beauty queens who get by on a smile and a wink lottery winners who turn a lifetime of lousy jobs into one big payday sports stars who are born with skills we could never hope to acquire hollywood celebrities with the talent of being in the right place at the right time failed CEOs with $40 million buyouts It really seems (at least if you read popular media) that who […]

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If you are thinking about changing careers – or partners for that matter – this post from Seth Godin is well worth reading… In the last few days, I’ve heard from top students at Cornell and other universities about my internship. It must have been posted in some office or on a site, because each of the applications is just a resume. No real cover letter, no attempt at self marketing. Sort of, “here are the facts about me, please put me in the pile.” This is controversial, but here goes: I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all. Not just for my little internship, but in general. Great people shouldn’t have a resume. Here’s why: A resume is an excuse to reject you. Once you send me your resume, I can say, “oh, they’re missing this or they’re missing […]

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